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What Burger King Can Learn from In-N-Out Burger

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In-N-Out Burger, a privately held West Coast fast-food chain with a rabid and almost cult-like following, has been slow to expand beyond California. But the In-N-Out philosophy has also resulted in unmatched popularity that has current locations swamped. The only thing to do is open more stores -- including a rumored expansion into Dallas, Texas, in what would be a huge reach east for the chain.

The move should have Burger King Holdings (BKC) very worried - and not just because there will be another competing fast-food joint in town. The fact is that In-N-Out is seeing booming growth due to its business model and corporate philosophy at a time BK is losing momentum day by day.

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What Burger King Can Learn from In-N-Out Burger originally appeared on BloggingStocks on Wed, 26 May 2010 15:30:00 EST. Please see our terms for use of feeds.

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