Filed under: McDonald's (MCD), Yum Brands (YUM), Burger King Hldgs (BKC), Stocks to Sell
Burger King Holdings, Inc. (BKC) typically has fought with chief rival McDonald's Corporation (MCD) when it came to prices and promotions. But recently Burger King has been in the middle of an internal battle -- specifically over a $1 double cheeseburger promotion, and ultimately, over whether corporate leaders can set pricing for individual restaurants.Late last week, this food fight was decided when a judge ruled Burger King management had the right to dictate pricing to franchisees. But the real question is whether this mandate will help BKC stock break out of the doldrums. The company has the dubious distinction of being one of the few stocks that is actually trading lower than where it was in March 2009. The unfortunate reality is that this lawsuit isn't much of a victory for this battered burger giant unless it can actually show some top-line and bottom-line growth.
Continue reading BK Wins Lawsuit over Burger Prices, Loses Investor Confidence
BK Wins Lawsuit over Burger Prices, Loses Investor Confidence originally appeared on BloggingStocks on Mon, 24 May 2010 17:00:00 EST. Please see our terms for use of feeds.
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